"ElCajero de la felicidad," or "The ATM of Happiness," is
part of Coca-Cola's "Share
Happiness"
campaign.
Gizmodo's
Jesus Diaz offered
a
little background information on the significance of free money in
his home country:
"You
probably have heard that it's suffering a terrible recession. The
situation is terrible: six million people without a job, corrupt
politicians everywhere, gangster banks repossessing homes after
receiving bailouts funded by taxpayers, and inept bureaucrats running
every institution of the country. People are fed up, disgusted and
poor. But there's hope, as this video shows."
"Get
100 euros ($131). Without card," a sign above the machine, which
has been placed in different Spanish cities,reads.
The
only condition for the free cash? The receiver must share their
mini-jackpot with others.
After
the individual agreed to share the money, the ATM offered
several options, like
"hire an storyteller for the kids in your neighbourhood" or
"buy diapers for a pregnant woman."
Once
the person agreed to a good deed, the money was theirs.
"The
Happiness ATM was part of the company’s ongoing 'Share Happiness'
campaign; participants who agreed to share were given ideas on how to
share it through the ATM interface — instead of options to withdraw
or deposit money, the participants saw sharing options. Coca-Cola
states that they don’t know what everyone did with the money, but
the experiences people shared with the company show that the
participants took the challenge to heart," Emma Hutchings wrote
for
PSFK.
As
the video shows, many people did follow through with their promise to
share. Recipients of the cash submitted videos of themselves
spreading happiness with their ATM withdrawal.
Source:
yahoo.com
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