IHOP
restaurant is trying to encourage dinners taking advantage of the
complimentary meals to donate $3 million to the Children Miracle
Network Hospitals which raises funds for 170 nonprofit children
medical centers.
The
company has been hosting the giveaway for eight years and has raised
$10 million.
The
more than 1,500 IHOP restaurants will offer a complimentary tower of
buttermilk pancakes from 7 a.m. to 10 p.m. IHOP has dubbed Feb. 5 to
be National Pancake Day -- a holiday it says is based on a tradition
several centuries old of making pancakes to use up all the dairy
products forbidden during Lent.
MissAmerica 2013 Mallory Hagan is scheduled to help flip and serve
pancakes at a Hollywood IHOP location Tuesday.
Other
food-service chains have recently begun to test business models that
include do-gooding.
The
Panera Foundation, an offshoot of the popular sandwich company, now
has five "pay-what-you-can" restaurants in the country that
operate on donations.
Within
two weeks of Starbucks launching its Create Jobs for USA Fund in2011, customers had donated more than $1 million. The effort raises
money for loans to small businesses to boost employment.
Source:
latimes.com
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