This
is the Super Bowl where ads may offer a bit less of the same — and
a bit more of the unexpected.
As
the price of ad time continues to escalate, advertisers continue to
seek new ways — and new reasons — to stand out or even surprise.
At a record $4 million per 30-second slot, "it's the most
expensive ad time on television by a wide margin," says Jon
Swallen, chief research officer at Kantar Media.
The
Super Bowl, he notes, "marches to a very different beat than the
rest of the TV business." And so, too, must the advertisers who
want to stand out during the Feb. 2 broadcast on Fox, which is sold
out of ad time.
Source:
usatoday
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