One
of America's has begun a pilot program with the state-of-the-art
Bluetooth-based microlocation system.
The
155-year-old department store chain has partnered with Redwood City,
Calif.-based Shopkick to install iBeacons transmitters — called
shopBeacons — throughout the chain's flagship Midtown
Manhattan and San Francisco locations, reports GigaOm.
Shopkick's technology will allow Macy's to track shoppers' movements
throughout the stores, serving up different offers based on the floor
or department the customer is in.
In addition to one-off location-based alerts, Shopkick and Macy's are using the shopBeacons technology to tie customers' at-home shopping with their in-store visits. "If [a customer] "likes" a specific product in the app, shopBeacon can remind her when she enters the store that sells it," according to Shopkick.
In addition to one-off location-based alerts, Shopkick and Macy's are using the shopBeacons technology to tie customers' at-home shopping with their in-store visits. "If [a customer] "likes" a specific product in the app, shopBeacon can remind her when she enters the store that sells it," according to Shopkick.
Source:
appleinsider
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