Though
it benefited from both heavy promotion and having The Voice as
a lead-in, the Peacock’s new dating show Ready
for Love seems
fairly dead on arrival. Its two-hour series premiere was the
lowest-rated program in both the 9 and 10 p.m. time slots last night,
earning just 3.8 million viewers and a 1.6 rating among adults 18-49.
(To be fair, the show did beat Smash‘s
last-Tuesday episode, which garnered 3.0
million viewers and a .9 demo rating.)
This
makes Ready for Love the
latest example of a truth that broadcast networks — especially NBC
— may be reluctant to admit: Copying The
Voice‘s
format just doesn’t seem to work. ABC tried with the
little-watched Duets,
which nicked its predecessor’s “mentors” gimmick, and The
Taste,
which built a show around a series of blind taste-tests; Fox gave it
a whirl with the little-loved dating series TheChoice;NBC itself first tried to cannibalize its biggest ratings success
with Fashion
Star,
a competition now relegated to Fridays. It’s not enough to simply
feature a panel of expert mentors (Ready
for Love enlists
a team of three professional matchmakers) and a judging process
that’s at least partially blind (male contestants initially choose
women without getting to see them): Those experts have to have
chemistry, and those contestants have to be captivating enough to
hold our interest even after the metaphorical chairs turn around.
Ready
for Love,
though, is more than just an unholy mashup of The
Bachelor and TheVoice.
The fingerprints of several successful franchises can be seen
smudging its surface: The shiny, shiny set and presence of a live
audience recall game shows like Who
Wants to Be a Millionaire? and Deal or No Deal.
Contestants get interrogated by their “mentors” while sitting
together onstage like a group of reunited Real Housewives.
Tough-talking matchmaker Tracy McMillan, while entertaining, may as
well have been assembled from stray bits of Simon Cowell and JillianMichaels’ DNA. Read More..
Source:
popwatch
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