The Miami Heat's extraordinary winning steak is capturing the attention
of basketball fans across the country, and the team's merchandise is
flying off shelves.
The
sales of Miami Heats Items are up to 30% year-to-date compared to
2012, according to SportsOneSource, a research service that tracks
sales of licensed sports merchandise. Sales of heat items on the
NBA's online store , which are not tracked by SportsOneSource, are up
40% since the starts of the steak, according to league spokeswoman
Amanda Thorn.
Miami Heat won its 24th straight game last Wednesday, coming
back from a 27-point deficit in the secong half to defeat the
Cleveland Cavaliers. If the team keeps winning through its April 9
game, it would break the league record of 33 straight wins, which was
set by the Los Angeles Lakers in the 1971-72 season.
The
Heat's sales spike has come even as overall sales of NBA merchandise
have fallen by 25% to $675 million so far this year.
Source:
cnn
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