Sweaty Betty's Yoga Pants are Even More Expensive

There's a new high-end fitness fashion brand in town, and it's even more expensive than Lululemon Athletica.

Sweaty Betty, which was founded in London in 1998, has opened two U.S. stores in the last four months — one in Soho and one in Greenwich, Conn. — and it's planning to launch a third in 2014.

The brand offers fashion-forward fitness apparel for a slightly higher price than Lululemon, which has a stronghold over the high-end activewear market in the U.S.

Sweaty Betty's basic yoga pants cost $120, which is $22 more expensive than Lululemon's. The retailer's cheapest pair of sweatpants cost $110 — compared to $98 at Lululemon — and jackets cost between $80 and $600.

Source: businessinsider

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