Clear
Channel Atlanta dumped news/talk 640/WGST-AM in late September in
favor of a syndicated sports Hispanic talk format ESPN Desportes. But
it has changed its mind after a mere eight months.
On
June 3, the company plans to bring WGST back - but without Rush
Limbaugh,
which had been the station's most popular host for many years.
Limbaugh
moved to AM750 and 95.5FM News/Talk WSB.
This
latest incarnation of WGST has dumped any local programming during
weekdays, opting for all syndication.
But
WGST will be bringing back both Glenn Beck (9
a.m. to noon) and Dave
Ramsey (2
p.m. to 6 p.m.). Both shows are currently on 1160/WCFO-AM. (Jeff
Davis,
who runs that station, declined to comment after informed of this
news.)
AndreaTantaros,
who is part of the Fox News' "The Five," will be the
syndicated host from noon to 2 p.m. The Wall Street Journal This
Morning will be the morning show.
ESPNDesportes has been bringing in a fraction of what WGST had been
drawing before the change. ESPN drew just a 0.2 rating in January and
February but increased to 0.4 in March. In comparison, WGST was
bringing in a 1.2 to 1.5 through the first nine months of 2012.
GST
had tried local talk in two dayparts in 2011-12: mornings and
afternoon, including Rob
Johnson in
mornings and RustyHumphries in
afternoons. It didn't impact ratings all that much.
For
many fans of GST, the station had become a shadow of its former self
by 2012. Many still miss Kim
"the Kimmer" Peterson and Tom
Hughes.
The station's heyday was the 1990s when it had the Braves and
competed with WSB aggressively. An FM simulcast that reached into the
outer burbs helped. But it was in steady retreat through the 2000s
after it lost the FM simulcast.
Source:
accessatlanta
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