Wednesday, August 14, 2013

Why 'Duck Dynasty' rules reality TV

A proposal for a TV show about a Louisiana family that makes duck calls didn't have to go far to find doubters. They were seated at the dinner table.

"I said, 'This will never work. Nobody's going to watch that,'" remembers Jase Robertson, who works for the family business. "My dad (Phil) echoed that. I think he said something along the lines of 'A redneck family, they're not going to run that.' "
Well, they did run it, and people watched. Lots of people. A&E's DuckDynasty, which opens its fourth season Wednesday (10 p.m. ET/PT), has become a ratings phenomenon, ranking behind only AMC's zombie hit The Walking Dead last season among cable series.
The reality series that follows the bearded Robertson clan and their Monroe, La., outdoor sporting-goods business grew 95% in viewers last season, averaging 8.4 million viewers.
Dynasty is designed as a modern-day sitcom with a rich cast of characters including patriarch and duck-call creator Phil; his wife Kay and sons Willie, the CEO; Jase, who makes the duck calls but would rather be hunting or fishing; and Jep; and Phil's offbeat brother, Si.
Source: usatoday
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