Brands bet millions that Apple itunes Radio

Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple's highly-anticipated streaming music service, the iOS 7 mobile platform necessary to run iTunes Radio on iPhones and iPads, is also being released for the first time today.

But that doesn't seem to concern advertisers.

Several big brands have shelled out upwards of $10 million to be iTunes Radio launch partners, a large bet that iTunes Radio will quickly become a force in the already crowded Internet radio industry.

"We've worked with all of them," said Frank Cooper, PepsiCo's CMO for global consumer engagement, "We looked at the the devices Apple has and the number of subscribers that they have overall on iTunes. Just in terms of infrastructure, we think they have the chance to be the biggest." see more...

Source: adage

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