All About Apple Event

Apple announced a deluge of products at its Cupertino campus this morning. The iPhone- and iOS-centric event naturally focused on the company’s smartphone lineup, from its new flagship iPhone 5S to the mid-range iPhone 5C to the forthcoming iOS 7. But it’s no Apple event without a few surprises tossed in, including free iWork apps and the end of the iPhone 5.

Much like the upgrade between the iPhone 4 and the iPhone 4S, the S in iPhone 5S signals an incremental, rather than dramatic, change from the iPhone 5. On the surface, it looks incredibly similar to its predecessor. It has the same shape and size, with a few key visual changes including a ring around the Home button and new metallic colors of gold, silver and a slate grey (see below).

The major upgrades are found inside — specifically a new 64-bit A7processor. Since iOS 7 is completely re-engineered for 64-bit, the iPhone 5S is totally optimized for the coming mobile operating system. It also means the phone’s CPU and GPU are 40x and 50x faster than the original iPhone. In layman’s terms, the A7 delivers twice the performance of the iPhone 5, according to Apple. A new M7 motion co-processor works alongside the A7 chip to continuously measure motion from the accelerometer, compass, and gyroscope. It offloads the work from the A7 chip for power efficiency, which new fitness and health apps can build on.

Battery life only got slightly better compared to the iPhone 5. Apple says that you’ll be able to get 10 hours of talk time or LTE/Wi-Fibrowsing, or 250 hours of standby time.

For the iPhone 5S camera, Apple went the HTC route with larger, rather than more, pixels. The new sensor has pixels that are 15 percent larger than the ones on the iPhone 5. And the LED flash got a major upgrade with what Apple is calling “True Tone Flash.” It’s made up of two LEDs, one white and the other a warm amber color. You can adjust the type of flash you need for the photo setting, with more than 1,000 variations. The iOS 7 camera app will take advantage of the new camera with several software upgrades, including a burst mode feature and a slow-motion video capture.see more...

Source:techcrunch

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